This is a classical result which is very often quite useful. Consider $\triangle ABC$ and three points $P,Q$ and $R$ on $BC, AC$ and $AB$ respectively (segments of this form are called
cevians). Then Ceva's theorem states that:
The three cevians $AP, BQ$ and $CR$ are concurrent (meet at a point) if and only if $$\frac{AR}{RB}\frac{BP}{PC}\frac{CQ}{QA}=1$$
The quantity $\frac{AR}{RB}\frac{BP}{PC}\frac{CQ}{QA}$ is called Ceva's Ratio and it is determined upto reciprocal.
Convince yourself by playing with the following GeoGebra applet (use $P, Q$ and $R$, vertices won't change the ratio)
Let us first assume the given cevians are concurrent (as shown below):
We will use the fact that ratio of areas of triangles with equal altitudes is equal to ratio of their bases. Area of $\triangle XYZ$ will be denoted as $XYZ$.
$$\frac{ARC}{RBC}=\frac{AR}{RB}=\frac{ARO}{RBO}$$
$$\frac{AR}{RB}=\frac{ARC-ARO}{RBC-RBO}=\frac{ACO}{BCO}$$
Similarly $\frac{BP}{PC}=\frac{BAO}{CAO}$ and $\frac{CQ}{QA}=\frac{CBO}{ABO}$. Thus,
$$\frac{AR}{RB}\frac{BP}{PC}\frac{CQ}{QA}=\frac{ACO}{BCO}\frac{BAO}{CAO}\frac{CBO}{ABO}=1$$
Conversely, assume $\frac{AR}{RB}\frac{BP}{PC}\frac{CQ}{QA}=1$. Suppose $AP$ and $BQ$ meet at $O$. Suppose $CO$ intersect line $AB$ at $R'$ ($R'$ lies on segment $AB$, for more details see below). Then from above, $\frac{AR'}{R'B}\frac{BP}{PC}\frac{CQ}{QA}=1$. Using the given hypothesis, $\frac{AR'}{R'B}\frac{BP}{PC}\frac{CQ}{QA}=\frac{AR}{RB}\frac{BP}{PC}\frac{CQ}{QA}$ ie. $\frac{AR'}{R'B}=\frac{AR}{RB}$. Since $R$ and $R'$ lie between $A$ and $B$, by uniqueness of internal ratio we have $R=R'$.
PS: Some of the assertions like $R'$ lying on segment $AB$, $O$ being in interior of $\triangle ABC$ or the uniqueness assertion which gives us $R=R'$ need rigorous proof which can be found in George E Martin's book given in the reference. It is not an easy read, so beware.
References:
- The foundations of geometry and the non-Euclidean plane by George Edward Martin
- A Sequel to the First Six Books of Euclid by John Casey
- David Joyce's web version of Euclid's Elements